• maeries@feddit.de
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      5 months ago

      That’s actually how I feel like many are arguing. I don’t like it, because it’s woke. And it’s woke, because I don’t like it

    • samus12345@lemmy.world
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      5 months ago

      It’s annoying that these big, evil corporations that woke people hate are considered “woke” by conservatives.

      • irreticent@lemmy.world
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        5 months ago

        It’s annoying

        I find it hilarious that Google is getting hate from both sides. It’s not like they don’t deserve it, DEI aside.

    • njm1314@lemmy.world
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      5 months ago

      It’s simply amazing to consider YouTube an enemy when YouTube is basically the soul reason right wing propaganda has spread to the level that it has today. YouTube is the breeding ground for the alt right. Their complaint is literally the opposite of reality, and as I type that I realize I’ve typed that a lot before haven’t I? Same old shit I guess.

      • AVincentInSpace@pawb.social
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        5 months ago

        But what other company can I rely on to give me a megaphone to tell people how much I’m being silenced?

      • KuroiKaze@lemmy.world
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        5 months ago

        I think more that they mean that alphabet has a massive dei programs. Special teams for minorities, required reporting on dei compliance for orgs, and official recognition of minority holidays etc for their employee base.

      • Estiar@sh.itjust.worksM
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        5 months ago

        To awaken the spirit of a nation, to feel the will of God, Family and Country. That’s pretty woke, though not exactly uhh good

    • Rustmilian@lemmy.world
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      5 months ago

      This is absolutely true, but not in the sense this is trying to portray. They censor me hard, and I’m not even that political, just anti-spyware. They censor anything they don’t like, so if you slight them for being a mass-data collection organization that shit all over their own old slogan, they put you on their shit list actively keeping you from being able to speak. Really, Google isn’t “woke” more so just a bunch of pandering opportunist capitalist predators in sheep’s wool. The word “woke” itself has devolved.

    • myusernameis@lemmy.ca
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      5 months ago

      I know I should be angry, but honestly the copywriting on this is cracking my shit up. “So woke they never sleep” these bigots are comedy gold.

  • niktemadur@lemmy.world
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    5 months ago

    Truck drivin’, bible-thumpin’, gun totin’ knuckledragger in Texas:
    “I ain’t gonna buy Lockeed Martin products, I’m gonna boycott them! Make 'murica grate agin!”
    Proceeds to angrily keep on NOT buying surface-to-air missiles.

  • CileTheSane@lemmy.ca
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    5 months ago

    I was curious if they actually bothered to define what “woke” is. Obviously they don’t, you can’t define the boogey man.

    I did find their “how do we rate things” page and the first criteria is: “do they donate to social justice causes.”

    How do you literally say “I am against social justice” and think you’re the good guy?

    • Bernie_Sandals@lemmy.world
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      5 months ago

      How do you literally say “I am against social justice” and think you’re the good guy?

      By first declaring “Social Justice Warriors” to be the enemy and bashing against them at every step for a decade.

    • psud@aussie.zone
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      5 months ago

      I have a lot of trouble seeing how SJW could be an insult, let alone woke

      Not woke? Still sleepwalking hey?

      (They say “conservative” for “against social justice”; ie “conservative” for “anti-government radical”)

  • Asafum@feddit.nl
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    5 months ago

    What the actual fuck!?

    Woke, when boiled down to its very basic premise is: giving a shit about other people in society.

    They’re against that so much so that they make websites like this to avoid giving money to corporations that pretend to value other people’s existence?

    God I hate propagandists so fucking much…

    • Lemzlez@lemmy.world
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      5 months ago

      Don’t forget they’re usually also agains cancel culture, which makes this even better.

    • whotookkarl@lemmy.world
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      5 months ago

      Pretty sure the people actually using it in a derogatory manner don’t care about common usage or meaning and use it as a placeholder for the n* word when talking in public. Urban, woke, DEI, East coast elite, etc is all just bigotry and racism.

    • feedum_sneedson@lemmy.world
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      5 months ago

      The point is that it’s all pretense anyway. At least for me. Capital has no soul, it’s a constantly mutating cancer that feeds on itself. So the rainbow flags seem a little disingenuous.

  • octopus_ink@lemmy.ml
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    5 months ago

    Is this an app, a website? I need to start finding those woke businesses so I can be sure to buy from them.

  • TranscendentalEmpire@lemm.ee
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    5 months ago

    I wonder if the Rights theory of “go woke, go broke” will stand up to Lockheed Martins profit margin during two wars…

    • DragonTypeWyvern@midwest.social
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      5 months ago

      Fun Fact: Novelist John Ringo is usually given credit for inventing that slogan.

      John Ringo currently has trouble getting his novels published under his own name because he started going mask off and now has to post his racist shit to Substack.

      (Okay I’d still buy an actual end to the Aldenata and Looking Glass series, but still)

      • Crismus@lemmynsfw.com
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        5 months ago

        I read a few of his books and really disliked his elementary Economics understanding. He really lays it on thick towards a Libertarian utopia of selfishness.

        • DragonTypeWyvern@midwest.social
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          5 months ago

          Yeah, he’s not subtle in his politics, but he only started getting in trouble when the white supremacy angle started to become undeniable.

          It’s one thing to have the Rayndian Ubermensch solve everything with capitalism and bootstraps while that dang guvment tries to get in the way, it’s another to spend a whole book mansplaining that Latino culture will never amount to anything while it’s “obsessed with machismo” while being a sexist prick with a clear rape fetish.

        • DragonTypeWyvern@midwest.social
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          5 months ago

          David Weber is a conservative and a monarchist, but not alt right. Kind of gives Tolkien vibes sometimes, honestly, in that you’re pretty sure he supports the Divine Right of Kings but wouldn’t be okay with war crimes. I’m pretty sure he doesn’t like gay people but he doesn’t go out of his way to beef with them either.

          John Scalzi doesn’t have any damage I know of.

          Dennis E Taylor literally has some characters talking about “both sides” in a recent entry with a plot about shape shifting lizard people controlling the government, but the Bobiverse made me think more classical liberal than ancap wingnut, it’s possible he just doesn’t know that lizard people is conspiracy code for Jewish people. Bobiverse is great regardless.

          There are others. I think. Helldivers by Nicholas Sansbury Smith seemed fine but I wasn’t interested in reading past the first one.

          Edit: Craig Alanson! My current favorite, ExForce is great. Mileage may vary later in the series, Skippy can get a little annoying/abusive.

  • MiDaBa@lemmy.ml
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    5 months ago

    Their methodology is basically this :

    1. Find news articles about the company
    2. If it’s a positive article about the company’s environmental work, inclusion statements or supports any Biden policies then BAM woke.
    3. If it’s an article about the company donations to election denying politicians, about the company being accused of racism or about Republican donations then it gets stamped non woke.
    4. Average the results and profit!

    I’m not sure how many articles they “find” or how they decide which ones to include but this website is as hilarious as it is sad. Imagine being so afraid of the word “woke” that you feel the need curate a list of companies to avoid.

    • CosmicTurtle0@lemmy.dbzer0.com
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      5 months ago

      I sort of want every company imaginable to be marked as “extremely woke”. Get the alt right out of the marketplace. Let them create secondary and underground stores.

  • solsangraal@lemmy.zip
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    5 months ago

    the chucklefucks whining about “woke” can’t even define what the term means, let along know a single goddamn thing about lockheed martin

    • formergijoe@lemmy.world
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      5 months ago

      They ranked Raytheon as on Woke instead of EXTREMELY WOKE. Didn’t see any non-woke defense companies though ☹️☹️☹️

      • grrgyle@slrpnk.net
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        5 months ago

        Damn neoliberalism, made the conservative ethos more palatable and confusing 😪

  • Match!!@pawb.social
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    5 months ago

    They don’t even have ratings for Nestlé or Coca-Cola. What the fuck is this