this post was submitted on 10 May 2024
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EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during 'Replay' moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn't long before the backlash led to EA disabling the ads.

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[–] Fiivemacs@lemmy.ca 128 points 6 months ago (3 children)

Good, do it.

Let your player base dwindle some more. I already outright refuse to play EA crap. Fill it with ads, make ads mandatory before and after all loading screen.

Want to equip new gear? Forced ads Want to save? Forced ads

Put so many ads that you make bajillions. Do it ea I dare you.

[–] foggy@lemmy.world 30 points 6 months ago

I hope they do it, shorting their stock will be easy af.

[–] sugar_in_your_tea@sh.itjust.works 18 points 6 months ago (1 children)

Here's another great idea: persistent ads. Have ads take up a portion of the screen always. Players may want to shop while fighting a boss or taking a shot on goal.

[–] brbposting@sh.itjust.works 12 points 6 months ago

Different portions of the screen

Otherwise it’s too vulnerable to a common blocking technology

[–] Wogi@lemmy.world 8 points 6 months ago

An EA exec got hard reading that

[–] Phegan@lemmy.world 100 points 6 months ago (1 children)
[–] STOMPYI@lemmy.world 14 points 6 months ago (1 children)
[–] GregorTacTac@lemm.ee 11 points 6 months ago (3 children)
[–] ArtVandelay@lemmy.world 13 points 6 months ago (1 children)

I hear Ubisoft is now offering quad A fucks

[–] moody@lemmings.world 8 points 6 months ago

They can fuck off too

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[–] captain_aggravated@sh.itjust.works 67 points 6 months ago (6 children)

I cannot buy fewer EA games. The last EA game I bought ran on the Super Nintendo.

[–] brbposting@sh.itjust.works 27 points 6 months ago (3 children)

I cannot buy fewer EA games.

Not with that attitude

The last EA game I bought ran on the Super Nintendo.

Have you checked Babbage’s return policy?

[–] CoggyMcFee@lemmy.world 14 points 6 months ago (1 children)
[–] Wogi@lemmy.world 7 points 6 months ago (1 children)
[–] naticus@lemmy.world 7 points 6 months ago (1 children)
[–] Kedly@lemm.ee 7 points 6 months ago (1 children)
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[–] fluckx@lemmy.world 47 points 6 months ago (17 children)

I hope gamers will unite. Though it seems far more likely that kids will just buy it because "wooooo hype. Who cares about ads, I already watch a bazillion a day when doomscrolling Instagram".

[–] fluckx@lemmy.world 17 points 6 months ago (2 children)

Get off the gaming market EA.

I can't believe I'm actually going to have to become a retro gamer. Sigh.

[–] Duamerthrax@lemmy.world 22 points 6 months ago (1 children)
[–] Kedly@lemm.ee 7 points 6 months ago

The real answer here. Indie scene is BOOMING

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[–] hornedfiend@sopuli.xyz 34 points 6 months ago (1 children)

I'm really struggling to remember when 's the last time I played an EA game. I can't really...

Let them monetize everything until oblivion,no one's gonna stop them anyway,so they might as well slowly die.

[–] SugarSnack@lemm.ee 7 points 6 months ago (1 children)

They've got EA Sports FC (formerly FIFA) and madden though, they're never going to die.

[–] dependencyinjection@discuss.tchncs.de 8 points 6 months ago (3 children)

Maybe not, but individuals can choose where to spend their money. The masses will still buy this shit, but I am the kinda guy will will make his own life harder based on morals.

Like I ain’t shopped on Amazon for years. Some stuff I just can’t find anymore. Not used WhatsApp for many years, makes it harder to join friend group chats. Etc.

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[–] sfcl33t@discuss.tchncs.de 31 points 6 months ago (4 children)

They tried it way before 2020 too, they talked to the agency I worked for at the time. Same result

[–] RandomStickman@kbin.run 20 points 6 months ago (1 children)

I remember them putting ads on the billboards in Battlefield 2142 way back when.

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[–] xan1242@lemmy.dbzer0.com 12 points 6 months ago

A little thing called the "Massive Ad client" exists in NFS Carbon, Pro Street, Undercover and even World.

It was used to download ads off the internet and display them in the game's own billboards.

It was also an entrypoint for a NFS World hack too lol so ripbozo EA

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[–] Hildegarde@lemmy.world 24 points 6 months ago (4 children)

EA already did this. Many games had real ads on billboards in the world. Need for speed underground 2 was sponsored by cingular wireless. Your ingame pager was product placement and the company's logo was on screen whenever you were doing free roam.

This is very EA with historical precident.

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[–] Underwaterbob@lemm.ee 23 points 6 months ago (6 children)

If they'd just be smart about it. Make the ads in-game. Like a Nike poster on a wall or a can of Pepsi on a table or something. I wouldn't have a problem with that. Making them the entire focus - however brief - just makes me hate them immeasurably.

[–] kromem@lemmy.world 12 points 6 months ago

Even then they should still be held to a higher standard.

Especially now in the era of generative AI.

The poster should have a well known character in the world lore holding the Coke, or a location in the map for the car ad, etc.

The ads should feel like they are actually a part of the world, and shouldn't be put in a game unless this can be accomplished.

In game ads don't have to suck. But because the power dynamic is such that shit ads can be shoved down players' throats with the only response being to not buy that publisher's games, the medium isn't going to find an acceptable equilibrium.

In game ads in live service games for in game assets may not suck too much though (an inevitable part of the future).

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[–] NutWrench@lemmy.world 22 points 6 months ago

There are many independent developers who deserve your money more than EA. Vote with your wallet.

[–] CosmicCleric@lemmy.world 16 points 6 months ago* (last edited 6 months ago) (7 children)

Fellow gamers, now is the time to push back on this crap. If you don't do it now, you'll live with this forever. They tried doing this in past generations as well, and failed.

Spread the word, tell others. Be vocal! Advocate for this not happening.

And if someone tells you that this isn't preventable, tell them not to be cynical. Remind them of the other positive changes we were able to have happen recently in gaming, and that in the past when they tried this, the pushback was successful in keeping the gaming companies from doing so.

And remember, some of those you would try to convince are probably astroturfers/bots.

(https://lemmy.world/comment/9975178) (https://lemmy.world/comment/9977246)

~Anti~ ~Commercial-AI~ ~license~ ~(CC~ ~BY-NC-SA~ ~4.0)~

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[–] EmperorHenry@discuss.tchncs.de 15 points 6 months ago

why the fuck should I pay for them then?

[–] 3volver@lemmy.world 14 points 6 months ago (1 children)

Dead Space from 2008 is such a good game. EA has fallen so far. I don't see myself ever buying another EA game at this point.

[–] nutsack@lemmy.world 10 points 6 months ago (2 children)

they don't make games. they're a publisher

[–] Zacryon@lemmy.wtf 14 points 6 months ago (2 children)

*they're buying studios who make legendary games and kill them.

They are a parasite to the gaming landscape.

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[–] NutWrench@lemmy.world 14 points 6 months ago

Once these companies have your money, they don't care what you want. Don't give your money to companies that abuse you like this.

[–] flop_leash_973@lemmy.world 13 points 6 months ago

Good thing seeing that a game is published or developed by EA, or one of its subsidiaries, is 9 times out of 10 enough for me to not bother with the game to begin with. They don't make a thing that is worth dealing with them to get to play.

That company burned all of its good will and trust with me years ago. So sure go ahead and put as many ads as you want EA. I know for sure I won't be seeing them.

[–] Snapz@lemmy.world 11 points 6 months ago

...82% of the visual field... ...before inducing seizures.

[–] boatsnhos931@lemmy.world 11 points 6 months ago

LOL "clever response involving a bottle of rum and the high seas"

[–] AFC1886VCC@reddthat.com 10 points 6 months ago (1 children)

Last EA game I bought was Battlefield 1 at launch, since I was a Battlefield fanatic. Haven't given them a penny since. I'm doing my part.

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[–] uriel238@lemmy.blahaj.zone 9 points 6 months ago

My last EA title was Red Alert III which they swaped for a version that required origin. I miss Westwood.

I do hope someone works out how to mod this to replace all ads with KPop.

[–] Pixlbabble@lemmy.world 9 points 6 months ago

This is another reason I tapping out of gamepass now. With whats happening with streaming, I don't even want to support a "good deal" when I know the prices will go up, they'll make tier pricing and add ads somewhere. I want to own my shit. I'm done with ads. Amazon last change to prime made me cancel all services except youtube and bought a 14tb hdd. EA, Ubisoft, Blizzard are all on do not buy list for me.

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