They had a brand that was so powerful it was used as a verb, and he gave it up for the letter that is used as a generic placeholder, just because he’s obssessed with it for whatever reason.
Saw a theory a few weeks ago that he’s obsessed with “X,” because that’s how most of the native Africans signed away their sovereignty, and their land, to the European invaders.
No proof, but given where he grew up, it seems plausible.
It’s so they can salvage the original brand once the business dies - not because of Musk’s mismanagement, but because it has $13bn of debt out of the $44bn purchase.
Its a good use of brevity. Otherwise it would look like this:
“twitter (which is currently named x and will be renamed back to Twitter after the eventual decline and subsequent fire sale of the smoldering remains of the company)”
While funny, it wasn’t intended as a burn. They are reporting on events that happened at Twitter, because it was named Twitter when these things happened, and is now called X.
It won’t always be called X. 2027: Elon buys a domain registrar. 2031: Elon buys unicode. 2032: Elon allows unicode in domain names. The same day, Elon adds an “Xtreme X” emoji to unicode (it sort of looks like it’s spinning, xtreme style), and registers the domain.
2024: Elon is found guilty of failing to uphold the obligations imposed on Twitter back in their 2011 lawsuit around misuse of information; Former Twitter staff are found to have heroically attempted to follow the law but were fired for doing so; Elon is ordered to sell X
2025: Mastodon buys it for five million dollars; Elon is forced to sell all his shares in Tesla/SpaceX to pay a $50b fine to the FTC; Mastodon rebrands X to Twitter which becomes just another Fediverse instance. One that is popular among high profile celebrities who can pay a fee to have their identity verified.
2026: FTC sets gets to use all $50 billion on their own budget in order to hire more staff and do their job properly going forward"
2027 into the foreseeable future: every company in America suddenly starts pro-actively obeying FTC regulations instead of waiting for enforcement actions that almost never happen due to a lack of funding.
“twitter (which is currently named x)”
amazing
Fucking brain dead rebrand
They had a brand that was so powerful it was used as a verb, and he gave it up for the letter that is used as a generic placeholder, just because he’s obssessed with it for whatever reason.
Saw a theory a few weeks ago that he’s obsessed with “X,” because that’s how most of the native Africans signed away their sovereignty, and their land, to the European invaders.
No proof, but given where he grew up, it seems plausible.
It’s so they can salvage the original brand once the business dies - not because of Musk’s mismanagement, but because it has $13bn of debt out of the $44bn purchase.
Its a good use of brevity. Otherwise it would look like this:
While funny, it wasn’t intended as a burn. They are reporting on events that happened at Twitter, because it was named Twitter when these things happened, and is now called X.
It won’t always be called X. 2027: Elon buys a domain registrar. 2031: Elon buys unicode. 2032: Elon allows unicode in domain names. The same day, Elon adds an “Xtreme X” emoji to unicode (it sort of looks like it’s spinning, xtreme style), and registers the domain.
I’m hoping for something like:
Man I love me a good fiction book lol