Anheuser-Busch Inbev said Tuesday that revenue growth in most of its global regions was offset by a drop in North American sales, in a sign of continuing fallout from a promotion with a transgender influencer that cost it sales.

The world’s largest brewer and parent company of Bud Light said adjusted earnings for the latest quarter rose 4.1% to $5.4 billion on revenues that climbed 5% to $15.6 billion.

Revenue in the United States for the July-September period, however, tumbled 13.5%. AB InBev, based in Leuven, Belgium, noted that sales to retailers were down “primarily due to the volume decline of Bud Light.”

Bud Light sales plunged amid a conservative backlash after the brand sent a commemorative can to transgender influencer Dylan Mulvaney in early April.

  • Flying Squid@lemmy.world
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    1 year ago

    Note that they still gained revenue. The idiots not buying Bud Light just bought another of the bajillion beers AB Inbev owns.

    • rockSlayer@lemmy.world
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      And not just gained revenue, but 5.4 god damn billion dollars. “Hurting” my ass. They can give me some of that so they can keep milking this bs

      • FuglyDuck@lemmy.world
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        Hey, if they wanna give me some of that billions, I’ll let myself get dehydrated and give them my piss.

        I mean, it tastes the same, probably.

    • foggy@lemmy.world
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      Reminds me of when the US was in some soccer related match against Belgium, and AB In-Bev decked their Budweiser cans out in American flags.

      Idiots everywhere. ‘yeah gimme an America beer to support team USA!!’

      …Those sales went to a Belgian owned conglomerate.

      • bioemerl@kbin.social
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        Nothing is more American than global trade and purchasing shit from our allies, nothing wrong with that

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    Everyone that got pissed off about that tried other stuff and found out it was actually better.

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        this comment reads like projection. some of the most unhappy and bitter people I know are leftists. republicans can be retarded but most conservatives I know are in happy families with good jobs. Whereas the lefties I know are all “struggling artists” or similar, have no money, no children, no family, and hate everyone around them who disagrees with them.

        • SCB@lemmy.world
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          What if I told you there’s a huge swathe of totally normal people who aren’t the psychopaths boycotting beer over a single advertisement or full on commie pinkos?

          • cricket97@lemmy.world
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            people are avoiding a product that doesn’t line up with their values. isn’t that a good thing? or only when you disagree with those values?

              • cricket97@lemmy.world
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                Just because you don’t personally agree with it doesn’t mean its not a value some might hold. Don’t be stupid.

            • wildginger@lemmy.myserv.one
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              Values? What values? Human beings not identical to you are alive, thats a value to you?

              Man, the “different values” thing is about work ethic, and sex before marriage, not other people being allowed to breathe.

              • cricket97@lemmy.world
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                The definition of values is “a person’s principles or standards of behavior; one’s judgment of what is important in life.”

    • Dra@lemmy.zip
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      Do you want a discussion or to hear your own beliefs repeated back to you as is usual fare in this subreddit

        • Dra@lemmy.zip
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          I despise fox news. I suppose the answer to my question was as I feared. Single minded American Polarity with no interest in discussion. How beneficial to the human race.

          Downvote with no reply = I’m right and you don’t like it

        • Dra@lemmy.zip
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          When you have browsed reddit for 12 years in nearly identical apps, it takes some time for habits to die off. That said, fuck reddit.

      • Encrypt-Keeper@lemmy.world
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        A discussion about what? You could explain to everyone why you’d do something so stupid but does it really matter? It wouldn’t make it less stupid.

    • givesomefucks@lemmy.world
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      What I don’t get is all the people pointing out Bud Light doesn’t taste good like it’s a recent discover or new change…

      Like, do you all really think people are out their drinking shitty light beer because they like the taste?

      They’re drinking it because it’s cheap and they can drink a case a day by themselves.

      Hell, back in college if someone showed up with Budweiser, they got shit for wasting money on “expensive” beer. Normally everyone just bought whatever was the cheapest option, because how it tasted was the absolute lowest priority when getting enough booze for 50-100 broke college kids to binge drink.

      • ki77erb@lemmy.world
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        What’s funny is that you can spend less money on some cheap ass bottom shelf wine that has a higher alcohol content. You get drunk faster, for less money and you don’t have to drink as much if that’s your goal. You just won’t look cool being the kid showing up to the rager with bottles of Bare Foot or Yellow Tail.

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          You can’t use wine in a beer bong. Or, maybe better said, you shouldn’t. Nor can you do a keg stand with bottles of wine. Wine beer pong sucks, a lot, I’ve played it. I’d rather put whiskey in the cups.

          While I agree with you in terms of efficiency, wine just doesn’t work for drinking games the same as beer.

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    InBev is anus and their generic beers are mostly horrible. People should have already been boycotting them long ago for being a soulless international conglomerate.

    Chances are there is a local or regional brew that corresponds to whatever mass market swill they produce, and people should drink those small local brewery offerings instead.

    • Beetschnapps@lemmy.world
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      No no, tasting like piss is not the issue here. They never once complained about drinking the worst made beer ever.

      Clearly the issue was someone once gave 6 beers to someone they don’t like.

      I mean, once that person posted on social media… well bigotry requires that they must shout about people “shoving this issues down my throat” and act like an asshole.

      I mean that person who got 6 free beers posted a fucking picture about in the internet… can you believe that? From now on you gotta buy piss from someone else. I bet they’re not “woke” in South Africa…

      /s

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        It shines bad light on Budweis (České Budějovice), home of the best beer in the world (second only to another Czech town Plzeň/Pilsen)

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      for being a soulless international conglomerate.

      I think this rhetoric would hit harder if the alternatives were willing to sacrifice profit to give us a better deal.

  • Burn_The_Right@lemmy.world
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    Conservatism is a plague of oppression. If you are not with them, you are against them.

    The disease of conservatism is long overdue for a cure. Do your part by teaching your children why it is inappropriate to keep relationships with conservatives

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    I’m only familiar with the “controversy” from the headlines, but I don’t quite understand what pissed off the conservatives so much. Budweiser just sent this person a custom-branded 6-pack or something, right?

    Every company sells their product to people from all walks of life, it’s just not always publicized. The fact that they choose to rage against Budweiser of all brands is just ridiculous to me. Now if they were complaining about the quality of the beer, that I might understand.

    • kandoh@reddthat.com
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      Rightwing influencers need content just like every other influencer. They found out about the promotion and then went to work making the videos that would drive their audiences absolutely insane over this nonsense.

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      To them, simply recognizing a trans person as their name or gender they present as is enough to mean that you want to groom children. So because Busch didn’t call Dylan a “he” or whatever her dead name was, suddenly Busch is supporting the indefinite rape of children. Their minds only go to the absolute extremes, and the only way to make them back down from their ingrained views is to be a family member or friend who knows them personally.

  • RizzRustbolt@lemmy.world
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    I think it’s more related to the total lack of spine on their part, and their willingness to sell out one market in order to appease another.

    They could have had a market for life. Just ask Subaru.

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      Idk… It’s not a good product. I don’t think they were ever going to gain market share outside their “traditional” market.

      If they wanted to address that market, they should have created a new quality product and target that instead of messing with their established base.

      I’m not saying this because I agree with what has happened, but just speaking objectively given the fact that a lot of the macro beer mkt is a bunch of backwards ass morons.

    • books@lemmy.world
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      I mean, I don’t drink it, but to say. It’s awful isn’t accurate. It’s just not for you. As nature cat said, “don’t yuck someone else’s yum”

      As an amateur home brewer I’ve always been amazed by the consistency of these large lager producers. I brewed a couple lagers and they were neither good nor consistent.

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        “Have you ever tried to set up your own internet service provider? It’s actually really difficult and we should be thanking Comcast for all the hard work they do.”

        • dogslayeggs@lemmy.world
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          Did the person ever say you should thank Budweiser for what they do? Did they ever say you should like Budweiser? Your extremely stretched analogy is terrible.

          What they did praise was Budweiser’s consistency. Does Comcast have good consistency? No. What they did say was it’s very difficult to achieve that consistency, and that is an impressive thing to do. They never said you should like the product, nor did they say they like the product. But clearly a lot of people do like the product, unlike Comcast.

    • FaceDeer@kbin.social
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      The article’s talking about a drop in beer sales this year. Did its awfulness increase significantly in that period?

    • Poutinetown@lemmy.ca
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      Honestly their Belgian beers (Leffe and Hoegaarden) are not bad for commercial beers. Probably not as good as local low volume brewery, but definitely better than Bud/Corona

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    ITT: “Bud Light is bad”

    So are all of the top-selling beers in the world, and especially in America (which is the subject of this article).

    We get it. You’re into craft beer that costs $20/pint. I like them on occasion myself. But when I want to get drunk on beer cheaply, I’m not going to my local brewery. I’m not even going to Great Lakes or Same Adams. I’m going for a cheap, light, mass-produced pilsner. PBR, Coors, Miller Lite, Bud Light, Youngling, etc. They’re all the same cheap swill.

    It’s the same with everything. The average person who isn’t an enthusiast consumes tons of mediocre junk. Taylor Swift is probably a good analog for music: I don’t see a lot of academic musicians analyzing the new music theory she’s implementing, or literary analysts dissecting her lyrics. Marvel Movies are getting famous for being pretty much the same heroes journey with rushed CGI every 6 months or so. Tons of people still watch shows like Friends, the Office, and Seinfeld. McDonald still sells billions of burgers in spite of the existence of high-end restaurants.

    And that’s okay. Not everything. You consume needs to be some ultra-expensive artisanal elitist product.

    As for Bud Light in particular, this is a a great example of a bad PR team. Either stick to your guns or don’t enter the fight in the first place. The fact that they’ve backed down and caved to transphobes means they’re much lower on my list now.

    • ki77erb@lemmy.world
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      But if you’re trying to get drunk as fast as you can for as cheap as possible without any regard for taste, there are are products out there that have higher alcohol content and cost less than all of those products you named. Wouldn’t that be a more efficient means to an end?

      • SheeEttin@lemmy.world
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        No. I mean, yeah, some beer somewhere is probably $20/pt. But most of the ones I see at the store are like $12-14 for a four-pack.

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          I can pick up a really decent locally made ale/stout/ipa/whatever for like $15 per six-pack, I’m sure I could spend more but that’s the beer I prefer.

          $20/pt would have to be a nicer restaurant or (more likely) a concert venue or sports stadium, skies the limit there lol.

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    They posted about trans issues and removed it so the conservatives think they support it and the trans people think they’re liars (they are). They kind of get the worse of both worlds now, if they stuck with supporting trans rights, they could’ve at least retained the lgbt+ market

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    I make sure to always drink Bud Light in public to establish dominance. Only betas care about the political stances of a fucking beer company’s PR team

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      Why punish yourself like that? Might as well drink iced tea, at least that has more flavor.

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        I find that light beer has a far worse reputation than it deserves. It’s very easy to drink, and it’s alcoholic. I support sticking it to the man, but I also don’t make my purchase decisions to satisfy other people’s world views on trans people or light beers. It’s my money after all

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      ‘Drinking a shit beer to own the betas’

      You do you, but you really should just drink a better beer.