this post was submitted on 20 Aug 2024
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Technology

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YouTube is Losing The War Against Adblockers (www.howtogeek.com)
submitted 2 months ago by AnActOfCreation@programming.dev to c/technology@lemmy.world
465 comments fedilink hide all child comments
 
  • YouTube is intensifying efforts to combat adblockers, including blocking video playback and warning users of potential account suspension.
  • Increased ads on YouTube have driven many users to adblockers, hurting both YouTube’s ad revenue and content creators reliant on ad-based income.
  • Despite these measures, many users are leaving YouTube or finding workarounds, leading creators to seek alternative revenue streams off-platform.
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[–] paraphrand@lemmy.world 55 points 2 months ago (2 children)

If they didn’t have to support the web, and various legacy platforms, the could lock it all down with drm more easily.

[–] Quill7513@slrpnk.net 138 points 2 months ago (1 children)

Hence Google's proposal to DRM the web

[–] b3an@lemmy.world 10 points 2 months ago (1 children)

And people's response has shown its not easy or even working.

[–] umbrella@lemmy.ml 9 points 2 months ago (1 children)

in tech*. most people don't even know or care about it

[–] gravitas_deficiency@sh.itjust.works 5 points 2 months ago (1 children)

That’s far less true now that they’re breaking the functionality of tons of adblockers that it was a few years ago.

[–] umbrella@lemmy.ml 6 points 2 months ago (1 children)

most normies i know don't care about it.

i have no idea how they use the internet without them, but here we are.

[–] ticho@lemmy.world 3 points 2 months ago (1 children)

Yep, most of my non-tech friends just say "Ads? Oh yeah, I don't even notice them anymore, I got so used to them." whenever that topic pops up in a conversation.

[–] umbrella@lemmy.ml 0 points 2 months ago

ive got the "ads are cool so benevolent facebook can keep our beloved skinner box free!" type of answer.

they really did brainwash the normies.

[–] b3an@lemmy.world 3 points 2 months ago

All the eggs in one basket? Computer nerds would never allow that.