this post was submitted on 16 Jul 2023
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Clickbait works and I encourage all YouTubers that I watch to do so. The more people they reach, the more money they earn and the better their content can become. Outside of a minor annoyance to the superusers, using clickbait titles and thumbnails is just good business. Even the very best content producers in their category (Veritasium in educational content, MKBHD for tech reviewing are great examples) use it because they have to: but lots of them dislike doing it. Veritasium has two great videos about it: clickbaiting is a HUGE benefit to any YouTube channel, a good thumbnail alone can account for 20-50% of all views on a video.
Imagine it like this: every time you pay for anything, you get a free 30% discount if you pinch yourself in the arm. Wouldn't you always just do it? Who cares about the minor annoyance.
That's what it's like for the content creator. Put 30 minutes of work into a clickbait thumbnail + title and it's 30% more views on every single video.
I understand but I don't have to like it or see it on my stream. I'm sure they won't miss the fraction of missed views from people like me if they're making 30% more from others.
Thumbnail and first 5-10 seconds for auto play or preview play or whatever it's called is super important. I post some videos just for fun and can see the boost when I take effort in those two things.