this post was submitted on 06 Nov 2024
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This has to be the idea of the century

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[–] TORFdot0@lemmy.world 20 points 1 day ago (1 children)

Just get the confusing branding over with and call it “Intelligence for Windows Live Business Premium”

[–] irotsoma@lemmy.world 9 points 1 day ago

I mean that's standard practice. If a feature, product, or company develops a bad reputation, just rename it. If your market is large enough there will be enough people not paying attention to not realize it's the same product.

[–] umbrella@lemmy.ml 5 points 1 day ago
[–] iAvicenna@lemmy.world 7 points 1 day ago

"have you tried painting it pink, then maybe they will like it"

[–] Teknikal@eviltoast.org 12 points 1 day ago

Give it another 6 months and it'll be "Skynet for xbox" or something similarly worse.

[–] eleitl@lemm.ee 18 points 1 day ago

That would be an oxymoron.

[–] baatliwala@lemmy.world 49 points 1 day ago (2 children)

Copilot is fantastic branding tbh. It's like the MBAs want change for the sake of keeping their jobs.

[–] njordomir@lemmy.world 11 points 1 day ago (1 children)

I agree. In a vacuum, Copilot is a good name, potentially S tier. Too bad they shoved it in everyone's face and made us all hate it. Now they have to rebrand and hope we don't hate that too. Spoiler, we will.

[–] weeeeum@lemmy.world 3 points 1 day ago (1 children)

Don't even know why they think rebranding it will work

People aren't stupid. Referring to shit with another word doesnt make it any less gross.

[–] WhyJiffie@sh.itjust.works 2 points 1 day ago* (last edited 1 day ago)

don't fool yourself. people still don't know how to install windows. consider the outside world, not just our echo chamber

[–] TheGrandNagus@lemmy.world 22 points 1 day ago* (last edited 1 day ago)

For real.

I dislike Copilot with a burning passion, but I can't deny it's an amazing name. Because that's what AI in an OS should be.

A copilot. One that will take over and help me do things, especially tedious things like offline translation, better screen reader functionality for the blind, better speech recognition and synthesis, etc.

Of course that's not what MS is doing, they're doing it to shove gimmicks down our throat and to scoop up data en masse.

Windows Intelligence is just... Ugh. Do they not get that Apple Intelligence, while still being a bit of a rubbish name, at least works because it still can be shortened to AI?

[–] bruhsoulz@lemmy.ml 5 points 1 day ago (1 children)

Bro looked at apples corny branding and envied it 😭🤞

[–] weeeeum@lemmy.world 10 points 1 day ago (1 children)

As always, Microsoft is always one step behind apple.

At least apple intelligence was a little clever, its abbreviation is still "AI"

But windows intelligence? That just sounds fucking stupid. As an operating system windows is not known for its intelligence. Stupid slow, bloated, spying sack of shit software.

[–] calcopiritus@lemmy.world 5 points 1 day ago

They should've looked at their star software product: Microsoft access.

Now presenting: Access Intelligence

[–] thisphuckinguy@lemmy.world 28 points 1 day ago (1 children)

So swap “Apple” for “Microsoft” in the name, huh? Yeah, that’ll work.

[–] weeeeum@lemmy.world 3 points 1 day ago

Shoukd name it "Micro intelligence".

[–] Why9@lemmy.world 35 points 1 day ago (4 children)

It's such a dumb name, that it makes me genuinely furious there there are people out there who have lied and impostered their way into positions where they can make such decisions, while having absolutely no clue at all what they're even doing in the building.

Apple intelligence makes sense, because the abbreviation is AI. Pretty smart and simple if you think about it.

But Copilot is the kind of name Apple would choose for its product. Things like centre stage, launchpad, facetime... They're all very descriptive and cool sounding names of their software products. Copilot is a great name that they're throwing away along with Cortana because their crappy practices are crappy.

[–] cyberpunk007@lemmy.ca 20 points 1 day ago

Let me just windows app into my computer to see if it's still called copilot.

[–] levzzz@lemmy.world 7 points 1 day ago

It came from github copilot, which quite literally codes alongside you, like a copilot.

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[–] simple@lemm.ee 118 points 2 days ago (2 children)

If they did this from the start it might've sounded fine, but now it just feels like they're trend-chasing after Apple Intelligence...

[–] spookedintownsville@lemmy.world 30 points 2 days ago (1 children)

I mean they're already trend-chasing with the Windows 11 UI.

[–] TheGrandNagus@lemmy.world 2 points 1 day ago* (last edited 1 day ago)

Seems a lot more similar to Gnome and KDE than Apple tbh.

They have a history of copying stuff (including branding) from Linux projects.

[–] helpImTrappedOnline@lemmy.world 12 points 2 days ago (1 children)

That lawsuit could hold up in court, and I wouldn't be mad. Fuck MS

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[–] Quicky@lemmy.world 95 points 2 days ago* (last edited 2 days ago) (3 children)

No interest in Windows at all, but Copilot is actually a great name for what the product is supposed to be/being marketed as. Windows Intelligence sounds like a return to the very old-school long-winded style of Microsoft branding.

[–] illi@lemm.ee 33 points 2 days ago (4 children)

Agreed, Copilot was one of if not the best named AI I think. Why they would want to rebrand it to something so bland so quickly is beyond me

[–] vrek@programming.dev 18 points 2 days ago (6 children)

I have no love for Microsoft but their naming is one of the worst parts... Let's make a game console! We'll call it Xbox!... That sold well let make another! We'll call it xbox360... Time for a refresh on the gaming console! We'll call it Xbox one... Another refresh but this time let's make two versions! We'll call them Xbox one series s and x box one series s!

Or our popular ide is bloated and people are asking for a light weight ide... What's our current ide called? Visual studio but alot of people abbreviate it to vs! Let's call the new one vscode! Do they have anything in common or share functionality or shortcuts? No

Don't get me started on windows.. 3.1... 95...nt...98...2000...me...vista...7...8....10...11 like wtf???

[–] Defaced@lemmy.world 7 points 1 day ago (1 children)

At least Xbox made some sense, it was originally going to be called the DirectXbox, thankfully they shortened the name to something catchier.

[–] vrek@programming.dev 7 points 1 day ago (2 children)

Yes... And the sequels? I still don't know if Xbox one s or x box one x is the higher end model....

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[–] Omega_Jimes@lemmy.ca 14 points 1 day ago (3 children)

It sounds invasive. Like it's a private intelligence agency and not a chat bot.

[–] BobGnarley@lemm.ee 6 points 1 day ago

Perfectly on brand for Windows then lol

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[–] rtxn@lemmy.world 15 points 2 days ago* (last edited 2 days ago) (1 children)

The virgin .NET:

Thread.CurrentThread.CurrentCulture = System.Globalization.CultureInfo.InvariantCulture;
Thread.CurrentThread.CurrentUICulture = System.Globalization.CultureInfo.InvariantCulture;

The chad POSIX: LANG=C

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[–] remer@lemmy.world 40 points 1 day ago (3 children)

Why don’t they just call it Clippy?

[–] T156@lemmy.world 6 points 1 day ago

Or reprise their old assistants from XP.

At least a "computer Wizard" would make them stand out compared to ChatGPT in a funny box.

[–] jagged_circle@feddit.nl 3 points 1 day ago

Because IM NOT WRITING A FUCKING LETTER

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[–] trespasser69@lemmy.world 27 points 1 day ago (1 children)

Its still the same PR nightmare and no one wants your AI crapware Micro$oft!

[–] JustJack23@slrpnk.net 8 points 1 day ago

Yeah I love that it's just a shitty product, but no, go on try fixing it with ✨ rebranding ✨

This is not only for Microsoft, AI is overhyped as a whole.

[–] Atherel@lemmy.dbzer0.com 49 points 2 days ago (2 children)

Should have stayed with Cortana, at least that was a cool name.

[–] ayaya@lemdro.id 11 points 1 day ago

I don't think Microsoft is capable of not fumbling everything related to the Halo franchise.

[–] Fizz@lemmy.nz 8 points 2 days ago

I think staying with cortana and focusing on making that a useful feature would be a better strat. It would be cool to have a little cortana robot inside your computer helping you with various tasks.

[–] kalleboo@lemmy.world 37 points 2 days ago

Microsoft try not to copy everything Apple does challenge: Impossible

At least "Apple Intelligence" is cute because the initials for it are A.I.

[–] pjb@lemmy.spacestation14.com 32 points 2 days ago

Excellent to see that Microsoft's product strategy continues to just be a flailing mess.

[–] SnotFlickerman@lemmy.blahaj.zone 67 points 2 days ago (2 children)

"Windows Intelligence" is an oxymoron, just like whoever came up with this rebranding.

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[–] rtxn@lemmy.world 59 points 2 days ago (3 children)

You can call it 𝓜𝓮𝓻𝓭𝓮, but it'll still taste like shit.

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[–] jagged_circle@feddit.nl 5 points 1 day ago
[–] richardisaguy@lemmy.world 27 points 2 days ago

that is pitiful

[–] homesweethomeMrL@lemmy.world 16 points 2 days ago

Wow where’d they get that jenius branding idea, I wonder.

Microsoft. Never changes.

[–] thejml@lemm.ee 13 points 2 days ago (1 children)

Ooh, can I use that App that used to be Remote Desktop and then they renamed it, hmm, what did they call it… oh right “Windows App”

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