Elon Musk has indicated that X, formerly known as Twitter, is preparing to charge all users for accessing the platform.
The X owner said erecting a paywall around the business would ward off the bots, or automated accounts, that have become a bugbear for Musk.
Speaking in a meeting with Benjamin Netanyahu, the Israeli prime minister, the Tesla CEO and world’s richest person suggested that X was going to charge its user base. Currently, Twitter only charges users for its subscription service X Premium, which offers perks such as a verified account checkmark and costs $11 a month in the US for iPhones and £11 in the UK.
PayPal? Venmo? Just as ubiquitous and already part of his vertical integration.
Assuming the cost is stupid low like a $1/year, low enough that almost nobody will think ‘is this really worth it?’-- every required click or tap after hitting ‘subscribe now’ costs you 25-50% of the people who are still there.
Make it 1 penny for a lifetime subscription. Just having to thumbprint for Google Pay will still cost you 25-50% of the people who hit subscribe. Make it a credit card form with card/exp/cvv/address/tel# and your purchase rate is down to maybe 1% of the people who hit subscribe.