With just days to go before the European Union's Digital Markets Act designates gatekeepers, Apple is allegedly arguing iMessage isn't popular enough to be classified as a gatekeeper service.
No they do believe that, because in Europe that is kinda true. You might find someone who uses iMessage if you go to the UK, but in mainland Europe iMessage is the same as GoogleMessages it is „the SMS app“. In modern days it is receiving messages only for most people.
FaceTime is another app that is hugely popular in the US but has almost no users in Europe.
But in the end it is installed on all iPhones so they will fall under the rule, which is not a bad thing.
I don’t know anyone in the UK that actually uses it as iMessage and not just as the SMS app.
I think this goes back to the time of 3G pay monthly SIMs (before the iPhone) that would come with unlimited data, but limited texts. That pushed people to use apps like WhatsApp that basically just allowed unlimited texts.
If what you and others are saying is true, that only a small number use iMessage, then that supports Apple’s claim and there’s no need to open it since not many people use it.
Well that is the problem for Apple, the app is not used as iMessage but it is used as the SMS app and therefore it has by the definition of the law a huge userbase.
Also business still use SMS at a reasonable rate so monthly active users as a KPI is also high.
🤣🤣🤣
They don’t believe that for a second. They just want to keep that lock in.
No they do believe that, because in Europe that is kinda true. You might find someone who uses iMessage if you go to the UK, but in mainland Europe iMessage is the same as GoogleMessages it is „the SMS app“. In modern days it is receiving messages only for most people.
FaceTime is another app that is hugely popular in the US but has almost no users in Europe.
But in the end it is installed on all iPhones so they will fall under the rule, which is not a bad thing.
I don’t know anyone in the UK that actually uses it as iMessage and not just as the SMS app.
I think this goes back to the time of 3G pay monthly SIMs (before the iPhone) that would come with unlimited data, but limited texts. That pushed people to use apps like WhatsApp that basically just allowed unlimited texts.
If what you and others are saying is true, that only a small number use iMessage, then that supports Apple’s claim and there’s no need to open it since not many people use it.
Well that is the problem for Apple, the app is not used as iMessage but it is used as the SMS app and therefore it has by the definition of the law a huge userbase. Also business still use SMS at a reasonable rate so monthly active users as a KPI is also high.
Welcome onboard mate. 📱