With just days to go before the European Union's Digital Markets Act designates gatekeepers, Apple is allegedly arguing iMessage isn't popular enough to be classified as a gatekeeper service.
Well that is the problem for Apple, the app is not used as iMessage but it is used as the SMS app and therefore it has by the definition of the law a huge userbase.
Also business still use SMS at a reasonable rate so monthly active users as a KPI is also high.
Well that is the problem for Apple, the app is not used as iMessage but it is used as the SMS app and therefore it has by the definition of the law a huge userbase. Also business still use SMS at a reasonable rate so monthly active users as a KPI is also high.
Welcome onboard mate. 📱