Instead of just fighting TikTok, fueling the short video trend could undermine YouTube’s existing ad business.
  • misk@sopuli.xyzOPEnglish
    52·
    1 year ago

    This Shorts issue seems to have measurable, constant and immediate effect in ad revenue and therefore platform profitability. Bad content moderation may or may not decrease engagement but in the end Google is a commercial enterprise that’s looking at the numbers at hand.