My 0.0 consumption has definitely increased in the past 3 years - prior to that, I never really opted for 0.0 - the options were Erdinger or... Erdinger on licence. The choice has improved greatly, was well as the taste, so it's a much more viable (and sometimes appealing) choice now. I still drink normal beer, but that's dropped over the last three years. Sure it's like €3.20 for a single can of decent beer these days - €7 for a six pack of decent alcohol free.
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I'd forgotten all about Erdinger and Franziskaner - you're right, they were the first I remember here in the late 90s / early 00s. I think there was another one that wasn't German, but it was very hard to find.
My local supermarket has 0% gin as well which opens up a lot of options for mocktails. But they charge the same price as a bottle of alcoholic gin.
I don’t always drink 0.0 (I have cut down on beer in general) but it’s been really handy to have more options.