Note that this is a “contributor” post, which is essentially their sneaky wording for editorial. It isn’t a real Forbes article and anyone that knows the Forbes website won’t pay any attention to the article.
Very important distinction! Even I’ve written “contributor” posts on behalf is a company when I was moon lighting for a block chain startup. They’re not quite ads, but you very much can buy your way into that.
Good catch - I didn’t pay attention to the fact that it’s a contributor post. Even then, I believe it to be still exposing the “Reddit is junk stock” (implied: “don’t buy it!”) discourse to potential investors. The title alone already does it, for those who skip past the article.
Great piece of marketing to have someone write the article, have people talk about it mistakenly as an actual Forbes article and drive interest in the stock that will make many clueless individuals suddenly have an interest in Reddit Stock.
News is news … any news whether good or bad, especially if it is controversial and agitates people, is good news for the company pushing their name.
Chances are … it was Reddit company marketers that set up this article to be featured on the Forbes website to drive attention to their company and their upcoming IPO.
Note that this is a “contributor” post, which is essentially their sneaky wording for editorial. It isn’t a real Forbes article and anyone that knows the Forbes website won’t pay any attention to the article.
Very important distinction! Even I’ve written “contributor” posts on behalf is a company when I was moon lighting for a block chain startup. They’re not quite ads, but you very much can buy your way into that.
Good catch - I didn’t pay attention to the fact that it’s a contributor post. Even then, I believe it to be still exposing the “Reddit is junk stock” (implied: “don’t buy it!”) discourse to potential investors. The title alone already does it, for those who skip past the article.
It will still have made the rounds, since it trended on HN: https://news.ycombinator.com/item?id=39667026
Yeah, too often Forbes will publish any old trash.
But it’s hard to argue with maths.
Great piece of marketing to have someone write the article, have people talk about it mistakenly as an actual Forbes article and drive interest in the stock that will make many clueless individuals suddenly have an interest in Reddit Stock.
News is news … any news whether good or bad, especially if it is controversial and agitates people, is good news for the company pushing their name.
Chances are … it was Reddit company marketers that set up this article to be featured on the Forbes website to drive attention to their company and their upcoming IPO.