When I see a product I already use being promoted by YouTubers in sponsored segments, I immediately question if I should be using it, even if I’d have happily continued had I never seen that sponsorship.
Absolutely true. I remember every YouTuber and their mother shilling out for LastPass a few years back. Now that their reputstion is kind of in the dumps after several “noncritical” hacks I see those same YouTubers shilling out for Dashlane.
It just gets worse if you try to think of any serious sponsorship program by companies that are, to date, trustworthy. There are none because they don’t need them. Word of mouth is good enough for them because the customers they have will stay being customers for a long time. Long enough that they bring in more people just by being happy about the service.
When I see a product I already use being promoted by YouTubers in sponsored segments, I immediately question if I should be using it, even if I’d have happily continued had I never seen that sponsorship.
Absolutely true. I remember every YouTuber and their mother shilling out for LastPass a few years back. Now that their reputstion is kind of in the dumps after several “noncritical” hacks I see those same YouTubers shilling out for Dashlane.
It just gets worse if you try to think of any serious sponsorship program by companies that are, to date, trustworthy. There are none because they don’t need them. Word of mouth is good enough for them because the customers they have will stay being customers for a long time. Long enough that they bring in more people just by being happy about the service.