Or why do they need to change the appearance from the original version of the page at all? It just looks unaesthetic
The original is often just as bad.
But you know what would load even faster and look decent across most form factors? Plain semantically correct HTML with minimal CSS and no JavaScript. For some reason that solution doesn’t seem to occur to Google’s engineers /s
I was looking for that site when I was writing my comment and I couldn’t find it. Thanks for posting it.
No JavaScript? How dare you? 😱
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I know we’re on No Stupid Questions but I feel like this is a stupid question. What’s wrong with AMP?
Different people will have different answers, but one of the most common thing I have heard is that it’s basically another way that a big tech company was trying to control the internet.
Google started to basically require websites use AMP in order to appear in search results. This is a conflict because AMP doesn’t support all advertisements, but it does support all ads by Google. This matters on mobile because people are less-likely to have adblock. So they weren’t telling websites “if you don’t use our ads, you won’t show up in search results”, but they were implying “if you would like to continue to make a living you will use our ads and services.”
Is this why I have never noticed a difference between amp sites and non amp sites? I use adblocker on everything.
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Well… what is an AMP site?
Accelerated Mobile Pages. Basically a sort of fast-load version of your actual page for mobile use. Something Google came up with to enhance mobile search? It never really got off imo…
I hear this term for the first time today. Thanks for clarify.
If you’re an Android, Kiwi Browser has an option to remove AMP (use direct website over AMP version)
