Seems like the play is to leverage the iPhone to get console quality games on Apple’s hardware.

The AppStore is a cash cow, and the gaming category is, by far, the biggest part of the App Store. Last time I heard from some colleagues there, that category of the store has like 5x the staff as the other categories.

They have the traffic and reach, they just need hardware that can run better games on a mobile hardware. And it looks like that’s the play they’re trying to make with the iPhone 15 and tools to demo port performance.