They should have just paid developers to make the apps so that people would buy the phones.

Blackberry at their end (circa 2011 or so) started handing out $10,000 grants to developers to make apps for them. I thought about applying for one, but $10K is not much at all to develop a decently-featured app that does anything, and BB’s development environment was such an unbelievable clusterfuck that really no amount of money could have made worthwhile to endure.

Also: 16-bit color lol.