Imo it’s more specialized/Tribal. With so many podcasters you can shop/select someone that most aligns with your political opinion. Also since Podcaster are typically less bound by PC/Public opinion then outlets like even Fox News, you can get really specific.

You want redpill? Here you go. Want somone who think the earth is flat? Here you go. Vaccine skeptic? Sure.

If you have these beliefs, why would you not trust someone who says it like it is and agrees with you?