In a case like this, I would assume it is a budgetary thing - if your marketing campaign is budgeted at $100k, you wouldn’t want to give away a million dollars of free goods.
Is it like “we didn’t meet the customers needed so we are ending this”? (If so they would need to refund the proprtional part of the 6 months that were not met or something, but I don’t know it this goes into the redemptions being talked about.)
The company providing this promotion has a set budget that covers the “cost” of the giveaway. Since this is a monthly service, that budgetary constraint is likely just the value of 6 months times the number of people they feel is acceptable to lose money on in the efforts of a marketing campaign… Once that allotment has been used, by way of people redeeming the offer, they end the promotion.
The people who redeemed the code or whatever credit to their account is still going to get 6 months of that service. There’s no threshold that has to be met in order for everyone to get it.
Ugh, thanks, I focused too much on the title of the post and was trying too hard to apply the “supplies” in relation to the individual streamed contents, But it is more like the available spots for clients that can get the promotion.
Basically the company is “losing” money every time someone claims the promotion because they are giving their service away for free.
Normally, companies will have a good estimate on how many people will make use of the promotion and how much money they will “lose”, but sometimes the reality exceeds expectations and so they put a cap on tbe number of times a promotion can be claimed so as to not get exploited too much.
Btw I say “lose” in quotes because it may not be an actual loss of money but a loss of potential earnings from a customer. Also, don’t worry about the downvotes, I’ve seen many innocuous comments also get a few downvotes for no reason.
I think I’m a bit slow today, can I have an ELI5?
Edit: I don’t understand the downvote, I’m genuine about not understanding the thing about redemptions.
In a case like this, I would assume it is a budgetary thing - if your marketing campaign is budgeted at $100k, you wouldn’t want to give away a million dollars of free goods.
I’m so dense… who redeems on what?
Is it like “we didn’t meet the customers needed so we are ending this”? (If so they would need to refund the proprtional part of the 6 months that were not met or something, but I don’t know it this goes into the redemptions being talked about.)
The company providing this promotion has a set budget that covers the “cost” of the giveaway. Since this is a monthly service, that budgetary constraint is likely just the value of 6 months times the number of people they feel is acceptable to lose money on in the efforts of a marketing campaign… Once that allotment has been used, by way of people redeeming the offer, they end the promotion.
The people who redeemed the code or whatever credit to their account is still going to get 6 months of that service. There’s no threshold that has to be met in order for everyone to get it.
Ugh, thanks, I focused too much on the title of the post and was trying too hard to apply the “supplies” in relation to the individual streamed contents, But it is more like the available spots for clients that can get the promotion.
Basically the company is “losing” money every time someone claims the promotion because they are giving their service away for free.
Normally, companies will have a good estimate on how many people will make use of the promotion and how much money they will “lose”, but sometimes the reality exceeds expectations and so they put a cap on tbe number of times a promotion can be claimed so as to not get exploited too much.
Btw I say “lose” in quotes because it may not be an actual loss of money but a loss of potential earnings from a customer. Also, don’t worry about the downvotes, I’ve seen many innocuous comments also get a few downvotes for no reason.