If BBC is to be believed, it’s been surviving as practically just a name until 2005, when it was acquired by an Indian entrepreneur and turned into a luxury goods seller.
Yahoo seems to corroborate that this is the company in question.
Looks like this is their site: https://www.theeastindiacompany.com/
The problem with a nuclear solution like that is that some sites use query parameters as actual query parameters. Like DuckDuckGo.