Well, maybe you are:

• Planning a surprise party
• Leaving a job
• Trying to escape an abusive relationship
• Famous
• Writing a detective novel
• A writer without a publisher
• Searching about an embarrassing medical condition
• Having a crush in someone
• In the closet
• A teenager with controlling parents
• Having a hobby that’s considered embarrassing or childish
• Having a psycho stalker
• Buying a present from Santa
• A reporter who doesn’t want to reveal their sources
• Buying a toilet and you don’t want toilet recommendations for the rest of your life
• Lending your computer to someone, and you don’t want your recommended videos to change
• Under an NDA

… Or maybe you’re talking with someone who’s in one of those categories.

We have to normalise privacy in order to keep these people safe. For instance, it’s a stupid example but it works, if I always use private browser windows, my husband won’t suspect anything when I’m looking for a gift for him.

That’s only the tip of the iceberg and it’s not even touching some bigger problems:

• You can be profiled based on your likes, social media posts, purchase history, etc, and maybe used for election results manipulation, or who knows what else. That’s not a conspiracy theory, it has happened, see for instance Cambridge Analytica.
• Maybe the political situation will change in the future. Oops, now your data is suddenly in the hands of a malicious dictator.
• If you keep a backdoor open to let the “good and trusted” actors in, there’s no way to not let malicious actors in as well.

It happened in a Starbucks. https://lh6.googleusercontent.com/-hSdYkgHuRdU/VNuzCLxuMuI/AAAAAAAADWQ/yHeBV1XPfT4/s640/blogger-image-658967424.jpg

• Two NextCloud instances, one is a RPi4 with a big external HDD which I use for backups, the other one contains everything else, including PhoneTrack. Happy to have a self-hosted privacy-friendly way to share my location with family.
• Email using mailcow.
• Jabber server using prosody. Using it with immediate family and two friends. Still super happy.
• Web server including personal blogs. Currently looking to migrate away from Wordpress into something static without comments.
• pihole
• Half-finished home automation stuff.