Automatically creating a shadow account for everyone on Instagram?
Even allowing people to follow that account?
Sounds like they really wanted to push Threads out the door in a big way.
Automatically creating a shadow account for everyone on Instagram?
Even allowing people to follow that account?
Sounds like they really wanted to push Threads out the door in a big way.
I think the difference is that the Threads user count keeps getting thrown around as an indicator of its success and viability, but it’s not a great KPI.
I do think people are using this “realization” of accounts being automatically created as a conspiratorial gotcha, but it’s still important to remind people of this scenario as they evaluate their prospects.