It was definitely less confusing when vegetarian products always had green packaging, and meat did not. If manufacturers aren’t going to be consistent in their colour-coding, then there needs to be more clarity on the language. I’m a vegetarian, and I regularly have to double check what I’m buying because I don’t want meat, and when both are packaged in orange-and-white and both called exactly the same thing, with the plant-based one only having a smaller sub-title stating it’s plant-based, that doesn’t make my life any easier either.

Clear packaging and labelling benefits everybody here.