EA CEO Andrew Wilson has revealed plans to “harness the power” of its game communities and use advertising as a “meaningful driver of growth” for the company.
In EA’s latest financial report, Wilson fielded comments from investors, advising that whilst the megacorp needs to be “very thoughtful about advertising”, given “many, many billions of hours” are spent on its games, “advertising has an opportunity to be a meaningful driver of growth for [EA]”.
“To answer your question on advertising broadly, again, I think it’s still early on that front,” Wilson said. "And we have looked over the course of our history to be very thoughtful about advertising in the context of our play experiences.
Justified hate for EA aside, I really don’t mind unobtrusive product placement in games or media. Take The Boys for example, they have heavy product placement in the show (Fresca, Kraken rum, Adidas, etc.) but it didn’t detract from the narrative and I think the casual viewer didn’t even notice it.
I have no faith whatsoever EA will be able to keep themselves from hamfisting ads in the player’s face, but I am not categorically against the idea.
It’d have to be done perfectly for me to be “okay” with it, because I’m pretty fundamentally opposed to being advertised to, especially by a product I already paid for. And yes, it’s EA so it’ll probably be either a forced encounter in-game or it’ll literally be a banner ad in the menus.
I think if its implemented properly it can be done. Don’t go full Ubisoft and blast store ads on your start screen. I think if you know your audience and put some thought into humorous/thoughtful or interesting content on billboards in GTA or racing games it cold blend in quite well. Even monster energy in death stranding wasn’t that bad, it was so obvious it was funny. I think thats what works.
I’m worried that that isn’t what traditionally sells well and everything has been focussed-grouped into absolute vanilla boringness. we’ll see what happens.
EA still being the worst game company out there. Unsurprising.
They saw Sony and Microsoft trying to steal their title of “worst videogame company” and decided to make sure they keep the title
The new (not FIFA) was free on PlayStation and I thought it was some special thing for a tournament. There’s barely anything to it but the “ultimate” bullshit from Madden. No idea if Madden is like it now, but you have to keep a “contract” up so you don’t even really have your players?
I thought I’d try 2ks NBA game, and that shit needs a 2k account to play online.
I heard NHL games are shitty now too.
Like, how are these games that have had 20+ years of annual releases so shitty?
It’s fucking insane, and I blame a lot.on the exclusive contracts.
Someone gets an exclusive on NBA/NFL/NHL/FIFA players, and they literally can’t have any competition. If you want a major league sports game with real players, that’s the only option.
And I went straight to sports because you know they’ll add them for “realism” and then you spend an hour playing 15 minutes. To be just like broadcast games.
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I haven’t bought an EA game since they pulled the “here’s the core alien to this whole epic saga, you can get it as paid day-1 DLC” with Mass Effect,
I suggest ya’ll do the same.
Doing donuts in the best buy parking lot with my Cingular phone boiiioo
