We’re dreaming of a white list, because we’re just like the ones you used to know More than half of Americans are using ad blocking software, and among advertising, programming, and security professionals that fraction is more like two-thirds to three-quarters.…
I trace Ad blockers to pop up’s. Those were so horribly intrusive and annoying that a majority of people installed toolbars and plug ins to block them and ever since pop up blocking has been a standard feature of pretty much every browser.