Marketing campaign involves targetting usaians insecure about a lack of nationalism in their desert choices. Claim icecream sandwiches are effete and European while hot dogs symbolise freedom and the rags to riches stuff.
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seems neat. how about good toppings like red chocolate sauce for ketchup. etc
yeah strawberry and passionfruit or whatever. Go hard with red 5 and yellow 4 and all that. Like gummy pizzas but icecream.