Please understandnim asking this question from a genuine place. I dont want the quora answer, i want the tech savvy, security expert minds of my fellow lemmings. If thats ok?

What happens to this data? What can/do they do with it? and why are so many people concerned about google tracking them?

Do i as an average user need to be concerned?

If so, What sorts of things can i do to avoid being tracked? Preferably without too much comprimise.

  • ImplyingImplications@lemmy.ca
    link
    fedilink
    arrow-up
    110
    arrow-down
    1
    ·
    1 year ago

    People don’t realize how much data is collected, how it’s analyzed to determine things about you, and how it’s given out to nearly anyone. Here are some concerning examples that hopefully speak for themselves.

    Data from fitness app Strava was used to locate secret US military bases in Afghanistan and Iraq by some random guy on Twitter. He did this by pointing out people running in squares in the middle of the desert. Imagine what America’s enemies could do with this information that this company will sell to anyone.

    Ad company Xandr allows you to target audiences with labels like “Recently purchased a pregnancy test”, “Has a large gambling debt”, and “Has depression”. Once again, this is freely available for anyone to purchase. These tracking companies find out things that are very personal to you and then sell that info to people who might not have your best interests in mind.

    Last but not least. Governments and law enforcement can access this information at any time for any purpose. Do you really want the government and police agencies to have a database of people grouped by their religious and political beliefs or their sexual orientation?

    Hopefully you can see why the information being collected and given out to anyone is concerning. As to how to avoid it, I’m not sure there is any way besides government regulation. Maybe someone else has some answers!

      • foggy@lemmy.world
        link
        fedilink
        arrow-up
        37
        arrow-down
        1
        ·
        1 year ago

        If your friends have Facebook, and they share contacts on their phone, and they communicate with you Facebook has a shadow profile for your phone number. They still track you even without the app or an account.

        • Stantana@lemmy.sambands.net
          link
          fedilink
          arrow-up
          6
          ·
          1 year ago

          Yes, that’s why I have two phone numbers. One with an official work number that I give to friends and business partners - Its basically a requirement to have a public phone number if one runs a company where I live, so no hiding there anyways. And then I have a separate number I never give out, for data only.

          Oh, you tried to call me but I didn’t pick up? Sorry, I was busy/tired/generic excuse. But if you get on Element I’ll give you my private account. Think of it as a backstage pass, you’ll get in when nobody else does. You’ll be special.

          Kindergarten level psychology that works surprisingly well.

          • phillaholic@lemm.ee
            link
            fedilink
            arrow-up
            10
            ·
            1 year ago

            Are they both attached to smartphones? Location data can be pulled essentially equating the two numbers. If both devices always are in the same spot it’s the same person etc

            • Stantana@lemmy.sambands.net
              link
              fedilink
              arrow-up
              7
              arrow-down
              1
              ·
              1 year ago

              Different tools for different threats. I’m not trying to hide from state-level actors and phone data is illegal to sell where I live.

              And if I were, surely I wouldn’t talk about it on an open forum. In such a hypothetical scenario I wouldn’t even bring a cellphone, no matter if it’s a smartphone or a plain ol’ Nokia from the last millennium.

              • phillaholic@lemm.ee
                link
                fedilink
                arrow-up
                3
                ·
                1 year ago

                My point is they probably know both are you. I have two phones too, it just depends on what your goal is. If it’s not to be tracked by the Google, Microsoft, and Metas of the world you’re probably failing.

                • Stantana@lemmy.sambands.net
                  link
                  fedilink
                  arrow-up
                  3
                  ·
                  1 year ago

                  How can Google, Meta and Microsoft corrolate two phones where one is completely devoid of any Google Play blobs if they don’t have access to location and triangulation data from the cell towers?

                  • phillaholic@lemm.ee
                    link
                    fedilink
                    arrow-up
                    3
                    arrow-down
                    1
                    ·
                    1 year ago

                    If you somehow have made sure every app you use doesn’t have a meta tracker in it then maybe. Although then you get into the territory of being so unique by blocking everything that you become identifiable that way.

        • snownyte@kbin.social
          link
          fedilink
          arrow-up
          1
          ·
          5 months ago

          You’re not even safe from deleting your account.

          You delete your account, come back with a new one to find that the suggested people are people you once had as friends or looked at.

          Gee, wonder how they know that? /s

    • Professorozone@lemmy.world
      link
      fedilink
      arrow-up
      2
      ·
      1 year ago

      I watch a YouTube channel called The Hated One. He explains a lot about how to stay safe on the net. Unfortunately, it doesn’t sound like it’s possible to be completely safe and to be even a little bit safe is a HUGE PITA.

      • Meowing Thing@lemmy.world
        link
        fedilink
        English
        arrow-up
        2
        ·
        1 year ago

        I remember reading something about a guy that went so hard at being anonymous that the FBI almost arrested him since it looked like he was doing something criminal to want all this anonimity.

        I couldn’t find the source now