Political groups and candidates are targeting young voters, who are motivated by specific policies like abortion.

Summary

Gen Z posted greater voter turnout in 2022 compared to previous generations in midterm elections. As the 2024 election approaches, campaigning continues to be directed at this generation — including outreach led by Gen Z voters themselves.

Gen Z voters are more motivated to participate in elections due to specific policy issues, particularly reproductive rights. Political groups and candidates are implementing new strategies to engage this generation, including peer-to-peer organizing and authentic messaging.

Vice President Harris has been praised for her relatable social media presence, while former President Trump has appeared on popular male-dominated podcasts.

  • njaard@lemmy.world
    196·
    10 days ago
    • Congress person addresses young people’s concern 😁
    • Young people don’t vote anyway 🥱
    • Congress person gets replaced by gerontological conservative 😔
    • Young people [surprised Pikachu face]
    • Boomers continue to bankrupt social security 🤑
    • Ensign_Crab@lemmy.worldEnglish
      46·
      10 days ago

      Like so. Just preemptively announce that young people aren’t gonna vote so you can continue to ignore their concerns.