Yeah, according to two third party companies that have no idea data to back up their claims. Journalists need to stop blindly believing these companies, they’re pseudo ads. But yes engagements probably have dropped that totally normal

NBC News reports that data from Sensor Tower and Similarweb indicates that the newly released social media platform from Meta has seen a drop off in attention from users. Sensor Tower Data suggests that on Tuesday and Wednesday, daily active users dropped 20% from Saturday while time spent on the platform fell 50% from 20 minutes to 10 minutes. Similarweb’s data reportedly paints a picture equally as grim as daily active users dropped 25% from a peak on July 7 to Monday, while time spent on the app dropped over 50% from 20 minutes to 8 minutes.

at scale they can probably eat this, but i think it was telling even on launch day they only managed an average of about three posts per registered user. that’s a level of engagement we’re at, and we have a higher barrier for entry (and probably more entropic drop-off) than they do. the trend is not great for Threads, despite the bungling going on with Twitter and BlueSky, and Mastodon acting as a distant third-wheel

It will grow over time no doubt. At a guess, twitter was the same in the beginning

I’m done with corporate platforms